How to enter the competition

Simply enter your details into our online form for your chance to win one of our fantastic Tart Cherry Gift Pack Prizes! Each pack contains 1x 500ml bottle & 15x 30ml single serve sachets of Tart Cherry Juice Concentrate.

By getting your hands on some delicious Tart Cherry Juice, you’ll soon be able to see for yourself how Tart Cherries can help your training and exercise recovery.

Discover first hand all the other amazing health benefits of this great tasting and completely natural super-fruit, many of which are explained in detail below.

Competition Terms & Conditions

1. The promotion is open to UK residents aged 18 and over except employees of CMI Institute, their families, agents or anyone professionally connected to this promotion.
2. Only one entry per household.
3. Incomplete entries will be declared void and not eligible to participate.
4. Promotion closes 30th June 2021.
5. The 10 winners will be notified in writing/via email by 3rd July 2021 and prizes will be supplied no later than 10th July 2021.
6. Each prize consists of 1 x bottle of 500ML tart cherry concentrate and 15 sachets of 1 x30ml serving of tart concentrate cherry juice. An independent judge will select 10 winners at random from all entries.
7. There is no cash alternative.
8. Closing date for entries is 3rd July 2021.
9. The judges’ decision is final. No correspondence will be entered into.
10. Winners’ details will be available online at after 10th July 2021.

Enter here

Thanks to everyone who participated but the competition is now closed.

Please visit the rest of the site to see the benefits of US Montmorency Tart Cherries. We have recipes, handy hints, nutritional information, The Science behind Red and much more.

Discover the health benefits of tart cherries


For decades, people with arthritis have consumed Montmorency tart cherry juice for the relief of their symptoms.


Recent studies have shown that the consumption of Montmorency tart cherries helps reduce the risk of gout attacks.

Gut Health

Emerging research suggests Montmorency tart cherries may play a role in gut health and offer digestive health benefits.

Heart Health

Preliminary studies have explored Montmorency tart cherries and the effect on blood pressure and blood lipids.

Recovery & Training

Montmorency tart cherry juice is rapidly gaining a following among elite athletes and exercisers as a recovery drink.


Montmorency tart cherries are one of the few food sources of melatonin, critical in regulating your sleep-wake cycle.

Tart Cherries are always in Season!

Montmorency Tart Cherries are harvested in the summer, yet they’re available all year-round in multiple tasty forms: dried, frozen, canned, 100% juice and juice concentrate.

You can use them to add a pop of colour, a nutrient punch and a hint of sweet-tart flavor to overnight oats, grain bowls, salads, side dishes, trail mixes and much more.

Try our fantastic range of delicious tart cherry recipes today.


So where do Montmorency Tart Cherries come from?

Tart or sour cherries (Prunus cerasus) are an American fruit, grown primarily in seven U.S. states: Michigan, Utah, Wisconsin, Washington, Oregon, Pennsylvania and New York. The U.S. variety is called Montmorency.

While the name may come from a valley in France, Montmorency tart cherries are strictly grown in the U.S. So when you buy Montmorency tart cherries, you’re supporting American family farms, all the way from the UK.

Learn more
Tart Cherries


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